Thursday 17 May 2012

Thrust up in pharmaceutical industry through KOL Database


Advancement in the field of pharmacy, has given rise to stiff competition among pharmaceutical companies. These companies need the support of platform of efficient KOL Database management to stand out among competitors. 

KOLs- who are they?
Let’s dive deep to find about the KOLs.  Key Opinion Leaders are referred to as KOLs. As the name suggests, they are precious key to pharmacy companies that open door to high rankings in the field of medics. Basically, they are scientific experts, clinical reviewers and physicians proficient in specific area of interests such as pediatrics, oncology, anesthesiology, cardiology, diabetes and many more. A pharmaceutical company involves these experts for the process of drug development. In such developmental processes, they conduct clinical trials, explore market trends, play advisory roles and also tackle the area of publications. 
Now, you may have understood the importance of KOLs in a pharmaceutical company. Hence, KOL database management is essential. It is a kind of road that will help you reach to your own efficient cluster of key opinion leaders. You can outsource database management software from various service providers online who particularly deal in management of KOL database.  

What includes management of KOL data base? 

KOL data base managing software consists of following services:

• KOL mapping
• KOL profiling
• KOL identification
• KOL database development
• KOL database maintenance
• KOL ranking

In the first step, KOLs are identified through the pathway of primary and secondary researches. After identification, validation and categorization takes place. These KOLs are divided on the basis of area of specifications, locations etc. All the info is managed on Oracle, MS Access or web platforms. Advanced tools and innovative techniques of this software help you connect with talented medical experts and doctors to maintain the authenticity of the company in the market.

2 comments:

  1. Informatics Outsourcing is an Offshore Clinical Research Key Opinion Leader and Data Management service company. They are providing KOL Profiling,KOL Database Maintenance and KOL Database Creation, Clinical Research Investigators. Data Management Service includes all types of Data Conversion services.

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  2. Well said! Key Opinion leaders play a vital role in the development of pharmaceutical organization. Hence it is recommended that the organization take necessary steps for building KOL relationship and managing them effectively.
    KOL management | Key Opinion Leader Management

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